Professional Experience

Digital Marketing Specialist 

Skyrocket Digital - February 2022 - Present

• Strategize digital marketing campaigns for clients and in-house and offer recommendations for growth
• Plan, propose, and execute multi-channel digital marketing campaigns
• Analyze results and give data-driven recommendations for campaigns in the future
• Write copy for and design short emails and schedule using email marketing software

Brand Manager

Gibbons Whistler - August 2021 - February 2022

• Lead a team of 10 social media coordinators to increase engagement and grow followership by 25% 
• Create targeted advertising campaigns with the goals of driving in-person revenue and selling online reservations 
• Work directly with the sales, reservations, graphic design, finance, and operations teams to ensure consistent growth  
• Analyze company-wide revenue and report daily and weekly to the senior leadership team Identify opportunities in branding, new business development, and work on rolling out new marketing campaigns 
• Work directly with the people department to create job roles, recruit and onboard new team members and execute performance reviews.

Account Manager - Digital Marketing 

Square Digital - March 2021 - March 2022 

• Client kick-off calls and weekly progress reports on Facebook Ads performance around CPC, ad budget, and campaign optimization.  
• Web design and development and ongoing site maintenance using Shopify and WordPress.
• Liaise with freelancers to complete deliverables such as content plans, graphic design, and web page drafts.  
• Assign tasks, set deadlines for team members, and determine the project’s budget and resource allocation requirements   
• Develop media blocking charts and content/social strategy plans  
• Develop scoping estimate documents, standardizing the brief development process
• Creating a content calendar for the company’s blog and social media accounts.