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Professional Experience

Marketing Manager

Analytics and number-driven marketing manager with a proven track record of managing multiple accounts, leadership and team development, cross-functional teamwork, and strategizing for consistent growth.

Marketing

Digital Marketing Specialist 

Skyrocket Digital - February 2022 - Present

  • Strategize digital marketing campaigns for clients and in-house and offer recommendations for growth
  • Plan, propose, and execute multi-channel digital marketing campaigns
  • Analyze results and give data-driven recommendations for campaigns in the future
  • Write copy for and design short emails and schedule using email marketing software


Brand Manager

Gibbons Whistler - August 2021 - February 2022

  • Lead a team of 10 social media coordinators to increase engagement and grow followership by 25% 
  • Create targeted advertising campaigns with the goals of driving in-person revenue and selling online reservations 
  • Work directly with the sales, reservations, graphic design, finance, and operations teams to ensure consistent growth  
  • Analyze company-wide revenue and report daily and weekly to the senior leadership team Identify opportunities in branding, new business development, and work on rolling out new marketing campaigns 
  • Work directly with the people department to create job roles, recruit and onboard new team members and execute performance reviews.


Account Manager - Digital Marketing 

Square Digital - March 2021 - March 2022 

  • Client kick-off calls and weekly progress reports on Facebook Ads performance around CPC, ad budget, and campaign optimization.  
  • Web design and development and ongoing site maintenance using Shopify and WordPress.
  • Liaise with freelancers to complete deliverables such as content plans, graphic design, and web page drafts.  
  • Assign tasks, set deadlines for team members, and determine the project’s budget and resource allocation requirements   
  • Develop media blocking charts and content/social strategy plans  
  • Develop scoping estimate documents, standardizing the brief development process
  • Creating a content calendar for the company’s blog and social media accounts.

Education

Google Project Management Professional Certificate 

  • Create effective project documentation  
  • Practice strategic communication  
  • Learn the foundations of Agile project management


Sheridan College Advanced Diploma

Business Administration - Marketing

  • Digital Marketing 
  • Advertising 
  • Finance 
  • Accounting


Wine & Spirit Education Trust Level 2 - Award in Wines

Passed with distinction

  • How to taste and describe wine
  • Style and quality of wine 
  • Principles of food and wine pairing 
  • Key labeling terms


Facebook Ads Mastery

  • Connect with new audiences
  • Lower ad costs 
  • Implement the Facebook Pixel 
  • Track and report on ad spend and performance


Hospitality

General Manager

Stonesedge Kitchen - October 2019 - August 2021

  • Lead the team in all areas including recruitment, inventory management, and labor management. 
  • Work closely with the head chef and bar manager to ensure menus are consistent with the brand. 
  • Conduct staff training, performance reviews, and coaching in all FOH departments.
  • Develop and implement marketing strategies. 
  • Create and execute social media plans for Stonesedge Kitchen along with other Gibbons venues. 
  • Host monthly and weekly status updates with the internal team as well as the finance, marketing, and executive team.  
  • Work directly with finance and accounting teams to ensure profitability and growth.


Brewery Manager

Gibbons Festivals & Events Co. - May 2016 - September 2018

  • Coordinated registration and product ordering for 75 breweries 
  • Organized brewery set up, tear down, order, and inventory before and during the event. 
  • Developed processes and procedures to help make the festival organization run smoothly and scale effectively.  
  • Tracked and reported the results of social media ad campaigns every week.
  • Attended internal strategy meetings    


Volunteer 

Whistler Animal Shelter (WAG) | September 2021 - Present

  • Walk and train dogs weekly
  • Assist in transportation of animals to and from vet visits



Skills

Digital Marketing Tools

  • Facebook Ads Manager 
  • Google AdWords 
  • Sprout Social
  • Hubspot
  • Klaviyo
  • Semrush


Web Design

  • Shopify
  • WordPress
  • GoDaddy


Project Management

  • Asana
  • Trello
  • Jira

Chad DeAbreu | Whistler Digital Marketing

7445 Frontier Street, Pemberton, BC.

604-935-6273

Check out my resume

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