James Vantage is a new car detailing solution company looking to break into the market and grow a community of passionate car lovers. They’ve already established a product line and website and needed a digital marketing strategy to get North American customers to their online store.
James Vantage needed to establish its marketing funnel and build a foundation of consumers to sustain its growth over the following months. They would look to scale their small initial budget as they began understanding their audience.
With essentially a blank slate, the first task would be content creation. When working on your first campaign, you don't know what you don't know, so testing multiple creatives—ad copy, images, videos—is essential.
Keyword-rich focussed blog posts on their website would establish their domain authority on search engines. Using these content pieces as part of a paid social media awareness campaign would allow us to analyze website visitors faster, making adjustments to the web pages where necessary.
Using data from the first users to the site, we drafted engaging ad copy and images for social media traffic and conversion campaigns to the product pages. These were complemented by paid search and display campaigns. As users moved through the funnel, we continued to nurture the relationship through email newsletters and organic social media posts.
Ongoing campaign monitoring and data analysis allowed us to improve their website, allowing users to get to the checkout faster. As we continued to understand the audience, making regular, frequent iterations to the campaigns was essential to deliver positive results.